How Do I Fax Without a Fax Machine?

This post was last updated on November 4th, 2021 at 04:39 pm

Faxing has been around for over a century and is still used every day in most businesses and workplaces. Many people use machines to send documents and other important information to different people. However, fax machines can be expensive and take up a lot of space. There’s a better way! Read on to learn how to fax without a fax machine.

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Benefits of Online Faxing

Saving Resources

Faxing hundreds of documents a week uses up tons of paper. Sending anything online saves a lot of trees and also saves people from having to buy more paper and ink to refill machines. One of the best reasons to learn how to fax without a fax machine is to save both paper and money.


With all the paper being eliminated through internet use, it is much easier to organize documents that are sent and received. Instead of having piles of papers lying around, files of documents can be stored in the cloud for access to them later. An added benefit is that they can be accessed from anywhere through a created account.

Being able to send faxes online also allows people to use their mobile devices for faxing. Not being limited to using just a desktop computer is very convenient for everyone. Anyone that goes on a trip out of town can now send faxes from their phones from wherever they are, which brings us to the next point.

Eliminating Landlines

Setting up a phone line with a fax machine can be a lot of work. On top of that, paying for a phone line costs a lot of money aside from paying for the fax machine. Doing all faxing online eliminates the need for a machine or a landline and accompanying costs.


Sending faxes online is always a secure process that allows documents to be sent and received only to a specific account. With a machine, any random person in an office can see the documents that come out. Especially in places such as medical offices, it is very inconvenient for sensitive documents to be sent and possibly be seen by someone who is not the recipient. In general, these are all reasons to learn how to fax without a fax machine.

How to Fax Without a Fax Machine

There are only two things you need to accomplish this: a Gmail account and an online fax number. To get a number, simply choose a company such as RingCentral to help you get the job done. After that, all you have to do is compose an email like you normally could and type in the recipient’s fax number and company extension. Then you can add the message you would like to fax and send it. Easy!

Which Fax Service to Use

The best fax service right now is RingCentral, because of the inexpensive price and convenient features. You get a toll-free local number or a dedicated fax number to use, and you can use your fax service on any iOS, Android, or PC device. RingCentral also offers detailed reports on all of your faxes along with 24/7 customer support in case you have any trouble.

Start Doing Online Faxing Today

If you are tired of always having to use inconvenient machines and paying a lot of money for sending faxes, it’s time to switch to online. Just go to RingCentral to get started with your online fax number today!

Test Drive Our #1 Recommended Choice and Fax Free for 30 Days!

The Office Secrets Everyone Should Know (Did You Know You Can Send an Email as a Fax?)

This post was last updated on February 9th, 2021 at 08:30 pm

The fast pace of business means that you always have to look for new, innovative, and efficient methods of doing things. There are several office secrets you should know to keep operating at an optimal level. This includes knowing how to send an email as a fax.

Gmail is one of the most versatile and widespread platforms in the business world, and its free email service places it as a leader in the industry. Many businesses also depend on Google to host their email addresses. Therefore, it should be no surprise that this internet giant has made a way for you to send an email as a fax.

Office Secrets You Should Know: How to Send an Email as a Fax

In today’s business world, you not only have to have the right tools at your disposal, but you have to remain flexible, using any and all communications platforms at your disposal, and there are plenty of options to choose from.

If you want to send a fax from your Google email account, there are several third-party services that make it easy and quick. This has several advantages—the main one being that there is no need for a fax machine or even for a physical document. This streamlines your communication and also is more environmentally friendly. It’s one of many reasons you should consider learning how to send an email as a fax.

Utilize the Services of a Faxing Provider

You will need to have a faxing provider because Gmail doesn’t have one of its own automatically built-in. However, some businesses’ services—such as Nextiva Fax or RingCentral—also provide you access to virtual fax services.

Don’t have a provider? No worries. There are plenty out there, and many have a free 30-day trial. So before you sign up for a service, give it a “test drive” to see if it will meet your needs. eFax is one of these useful services and helps you discover how to send an email as a fax. Some services, such as HelloFax, have a Google Docs add-on. This makes it much easier to send documents uploaded to your G Drive as a fax.

How to Send an Email as a Fax from Gmail

We’ll take you step-by-step through the process of how to send an email as a fax.

Before you begin, you’ll have to sign up for an online service that supports the capability of faxing by email. While some services will allow you to send faxes for free, there’s typically a limit on the number of free faxes that can be sent. Sometimes, a subscription is needed. You’ll have to examine the details of the provider.

Remember, when you send an email as a fax, the Gmail address you’re faxing from must match the one you’ve given your fax provider. This is necessary for your transaction to go through. If not, it may be rejected.

First, create a new email in Gmail. Then, in the To field, enter the recipient’s fax number. Be sure to include the area code. Then follow the number by the fax provider’s domain. It will look something like this: FAX

Then, take the contents of the fax and incorporate them into your message. These should be in an attached file. You’ll have to double-check with your fax service about which formats are supported. You have the option of including a cover letter. If you’d like, just place the cover letter in the body of the message.

After you’ve attached the required documents and completed the cover letter, just hit the send button. There! Now you’ve just learned how to send an email as a fax.

Get It Done: 4 Advantages of a Great Email Faxing Service

This post was last updated on February 5th, 2021 at 08:45 pm

For many large organizations that have been using faxes for decades, faxes are both the preferred and trusted way to exchange information. If you are doing business, personal banking, or dealing with any kind of government agency, at some point you are going to have to send a fax. And life is just going to be a lot easier if you have a great, reliable, email faxing service to do this straight from your home.

How It Works

But how do you send and receive faxes online? Gmail now has a fast, affordable solution; you can now send and receive faxes directly from your home computer! It’s different from the traditional way of faxing in that Gmail allows you to send fax messages or receive them over the internet. All you need to get going is your Gmail account and an online fax provider. And once you have subscribed to both, your email address will be automatically synched for faxing – it’s as simple as that!

The Advantages

Fast, Affordable, Convenient

Sending and receiving faxes through your computer is easier and cheaper than traditional fax machines. There’s no more buying paper, ink or toner, or the machine itself! It also eliminates the cost of having to have a fax line run into your home or business. All you need to send or receive your fax is to sign up for a Gmail account and then subscribe with an online fax provider. Some of these online services even allow you to try your first month for free! And you can still send and receive all the fax messages you like.

Highest Quality Documents

Sending and receiving a fax directly from your Gmail account is not only more convenient than going out to an external location, but the quality of the document is always perfectly clear. Because you are eliminating the scanning, images sent from your computer will always be of a higher quality for both sending and receiving. And this improved quality is compatible with all standard fax machines.

Automatic File Conversion

Another one of the big advantages of using your Gmail account to send your faxes is that they are automatically converted across various types of file formats to that of a standard fax image, usually a PDF. This makes your documents completely compatible with all different types of fax machines. This also allows for easier printing or reading via a desktop or laptop computer or even a smartphone or tablet. And the conversion is automatic – there is nothing else for you to do!

Portable Faxing

Another amazing benefit of using Gmail for faxing is that it is completely portable! Using your Gmail account and with an app on your smartphone from the linked email faxing service, you can send faxes directly from your phone. The faxing process through your phone is both a convenient and easy-to-use, free service that will save you both time and money. You also get an instant notification of any fax received. This portability is probably the biggest benefit of using Gmail to send and receive faxes.

Email Faxing Service

Fax technology has been around for years, and today it is still a widely used and extremely popular way to transmit documents from one party to another. One of the main reasons for this is that is a relatively secure and safe way to exchange information, and as long as there are hard copy and paper documents, there will still be faxes. An affordable, reliable email faxing service will save you time and money for years to come, so test Drive RingCentral and try it free for 30 days to see what it can do for you!

How Can I Send a Fax through Gmail for Free?

This post was last updated on November 4th, 2021 at 04:40 pm

In the modern day, we have grown used to receiving loads of information through cloud services such as Gmail. It allows ease of access to instantly send and receive many forms of information. However, there is some sensitive information that should be sent over by fax. Because of this, if you need a way to send sensitive information to your employer or to your medical service provider, then you may be looking for a way to send fax from gmail.

RingCentral is a wonderful service that allows for this, and they provide instructions on how to do this with their service specifically at
Test Drive Our #1 Recommended Choice and Fax Free for 30 Days!

How to Send Fax From Gmail

Sending over a fax from gmail is very simple as long as you have 3 components

  • A working gmail account
  • A fax number
  • An online fax service

It Starts With a Gmail Account

In order to send a fax through gmail, the first step is to make sure you have a working gmail address. If you already have one then all you have to do is sign in and ensure that it’s working. If you don’t, then it’s very simple to sign up. All you need to do is go to gmail, and use their quick set-up wizard to sign up.

All you need is

  • Your name
  • Your preferred email address


  • A phone number for security purposes

Once you sign up, then all you need to do is make sure you have a fax number.

Fax Numbers Are Simple

In order to have a fax number, you will need to find a company that will act as an intermediary for you to send and receive faxes. They do this by setting you up with a fax number, which allows them to relay tax information to you and from you. It’s important to choose a service that is simple to use, easy to set up, and fits your budget.

We’ve done some research, and we’ve put together a list of values to consider when choosing the right one for you. Make sure you go over this and understand just what it is that you are looking for in an online fax service so you can make the best decision to fit your needs.

Choosing The Right Online Fax Service

Deciding on which online fax service to use doesn’t have to be a hassle. There are only a few things that you really need to focus on to make the right decision.

Key Factors

  • Speed

The best Gmail fax services are the ones which allow for the most speed. If you are sending over an urgent document through fax, speed is one of the most essential things you’ll want out of your fax service.

  • Reliability

If you need to receive sensitive information, reliability is a key value that you should consider when you look for an online fax service. Your best option should be one that you can rely on to receive every fax perfectly and on-time.

  • Maintenence Fees

Every Gmail fax service is going to have maintenance fees. If you want the best tax service, you should choose one that has the lowest maintenance fees for your needs.

If you’re looking for the best way to send gmails through fax, then you should take all of these values into consideration. We’ve done our research, and we have found one company that offers all of these values and more. Looking for a way to send fax from Gmail does not have to be a hard choice. It can be as simple as checking out RingCentral to learn about their wonderful service and send your faxes in today.

Test Drive Our #1 Recommended Choice and Fax Free for 30 Days!

Put It In the Email: Save Time and Cash With Google Faxing

This post was last updated on November 4th, 2021 at 04:44 pm

Maintaining and using fax machines can be a pain. Whether your faxing needs are occasional enough that you’ve never gotten around to your own machine, or you’re tired of maintaining and troubleshooting the one you have, online faxing options like Google Faxing save you time and cash. Here’s how:

Online Faxing Is Convenient

No matter where you are, you can send a fax. If you’ve been in business long enough, you might remember the days of using a hotel’s business room fax machine when you were on the road. Thankfully, there’s no need to do anything like that ever again.

More immediately, with Google Faxing and similar options, everyone at your company can send or receive faxes as needed even when working from home. If you’ve had to keep someone in the office during lockdown just to send and receive faxes, that won’t be a problem anymore.

And even if you’re not on the road or working from home, it’s just more convenient to access your faxes right there on your computer or smartphone rather than go to the fax machine and wait. As a bonus, everything you receive is instantly shareable with everyone on the team: no need to make copies or do a scan.

Online Faxing Offers Better Clarity

Faxing is notorious for producing documents that are hard to read and sometimes stripped of important details, like color. With online faxing, you don’t have to scan, and you don’t have to worry about clarity.

Documents are sent directly from your computer in the same quality as they appear on your screen. You’ll never have to send a fax again or worry about a misunderstanding because of a smudged, low-quality fax.

Online Faxing Makes It Easier to Send to Multiple Recipients

Sending a fax usually means dialing a number, waiting for the answer (if you don’t get a busy signal), waiting for the transmission to actually start, and then waiting to make sure everything got through on your end. Then you have to call to make sure your recipient actually got it.

If you’re trying to send a fax to five or ten people, multiply all that hassle by the appropriate number. If that doesn’t sound like fun, trying online faxing instead. All you have to do is set which documents need to be faxed and choose the right numbers.

Online Faxing Keeps You Organized

Faxes are a pain to keep organized. After you get the fax and deal with it, it has to be filed in the right place. If you need to refer to it again, you have to go dig it up. You’ll save time if you choose online faxing instead.

With online faxing, you get cloud storage, and it’s easy to organize everything you send or receive and then access it whenever you need it. You can even write yourself a note to attach to each fax if there’s something you want to remember.

Online Faxing Is Automatically Compatible

Not everyone you fax to will be using online fax, but for you, that’s not a problem. Instead of wasting your time adjusting your fax to match the specs of each machine, you can automatically convert to whatever file type your recipient needs. You can also convert whatever you receive into a PDF document so it’s easy to print if necessary or read on your device.

Online Faxing Is Green

You’ll save money with online faxing because you won’t be maintaining a phone line and a machine just to deal with incoming faxes. That’s not the only way it’s green, either. You also won’t have the noise pollution of a fax machine around the office anymore.

Save Time and Money With Online and Google Faxing

If you’re ready to save some time and money (and maybe a few headaches as well), check out RingCentral and get started with online faxing.

Test Drive RingCentral and Fax Free for 30 Days!

Google Fax Lets You Send and Receive Faxes In Gmail


This post was last updated on May 18th, 2021 at 07:38 pm

Test Drive RingCentral and Fax Free for 30 Days!

Matt Gerchow

by Matt Gerchow

Hi I’m Matt Gerchow, a small business owner and Internet Marketer.

I remember when I would have those last minute faxes that just had to get there, but I didn’t own a fax machine.

I was always bugging the ladies in my apartment office.  I hated being dependent on others for the occasional fax.

That all changed when I discovered how to send faxes from my gmail account.

Now when I have to send that occasional fax, I just do it directly inside of Gmail…

Here is quick tutorial I made for you so you can do it too…

First, you’ll need a few things.  A Gmail Account and an Online Fax Number.

Step 1 – Grab yourself a gmail account. (you probably already have one)

Step 2 – Choose a Web-Based Fax Company for your account. This company will handle your outgoing and incoming faxes for you online.
RingCentral lets you fax free for 30 days in their current promotion. gmail fax

Step 3 – Compose Email.  Log into your Gmail just as you normally would and click on the Compose Email tab.

Step 4 – Enter the Fax Number.  Where you would normally enter an email address, instead type the destination fax number.  No spaces or dashes, just numbers, and behind that, the fax company extension, like this…

Step 5 – Add Your Message.  Your subject line functions as the message for the cover sheet of your fax.  Type whatever cover page message you want in there.

Then in the body of the email, type your fax and then attach any document(s) (scan, photo, pdf, word doc and more) that you want to fax.

step by step guide to send a fax from gmail

Step 6 – Click Send. Yes, that’s really it.

You just sent your first Gmail fax!

You might have heard there are free fax services out there.  But you really do get what you pay for.

Don’t let people put ads on your faxes.

Don’t risk your reputation or your data by permitting anything less than the very best in your business.

When a truly free service appears, you will hear about it here.

What is Google Fax Number?

google fax number

Google Fax number is an online fax number that will forward all your incoming faxes to your mailing service of choice (much like anyone else out there, we recommend you using Gmail).

Allowing you to send and receive faxes using your PC or mobile device like we said before.

Now that we know what it is, let’s get to what really matters.

What are the requirements?

Simple, all you need is a Gmail Account and an Online Fax Service.

How To Get a Gmail Fax Number

get google fax numberBack in the day, in order to send a fax, you had to own a fax machine, installations, and a dedicated line service.

That translates into investing money and time just to get your document across your clients or your offices.

Luckily for us nowaday, getting a fax number will take you about 3 minutes.

Digital fax technology has advanced a lot, allowing us to use our Gmail accounts to send a receive faxes online within minutes and on the go!

The best part is, you won’t be spending money on a dedicated land line since you will be using Google Fax number.

As you are reading this, there is one and only one method to get a Google fax number. Wich is using an online fax service provider.

There are several websites that allow you to send a fax for free, but there are limitations.

You won’t be able to send as many as you want.

They will most likely let you send just one fax each day, and per IP

Plus, you won’t be able to receive any incoming faxes, since you won’t have your own number.

And this is clearly not what we want you to achieve.

Services, on the other hand, might charge you something around $5 per month, wich is really accessible for any business owner, and they will include your number for free.

When it comes to Online Fax Services, there are quite a bunch of them around, the one we recommend is RingCentral.

Why?, simple…they will provide you a Google Fax number totally free when you sing up for the 30 days trial with no limitations, that means you will have the same service as a premium user would for a 30 days period of time.

How to get a Virtual Fax Number step by step

  • Step 1: Pick one of many Online Fax Services, find the one that fits your needs. (we
    will make a couple recommendations bellow)
  • Step 2: Sing up, fill up the form and choose either local or toll-free fax number (that could change depending on your location)
  • Step 3: Link the number you just acquired to your Gmail account.
  • Step 4: (Optional) Log into your account and add as many addresses as you want, for where are you going to be receiving your faxes.

Best Google Fax Services

RingCentral: Is the leading, if not the best service out there.GOOGLE FAX RING CENTRAL

Among the many features they have, we can highlight a couple

    • Dedicated fax numbers or Toll-free local number.
    • Integration with any mobile device, android, windows or iPhones.
    • PC/iOS applications.
    • Detailed reports.
    • Massive fax broadcasting with scheduling feature.
  • 24/7 Support

Besides offering a 30 days trial, RingCentral offers flexible plans for you to choose wich one fits your needs, depending on how many faxes you will be sending.

That means you will be paying accordingly to your faxing needs.

google fax efaxeFax: This is one of the older players on the Digital Fax service field.

They only offer one single plan, which is a great opportunity for both, small and medium businesses.

eFax  offers a full month test drive, no limits storage and local numbers in many countries around the world

Best Features

  • The Capability of being able to receive faxes into multiple accounts at the same time.
  • Share large files (most services limit is 10Mb)
  • 24/7 customer support if you have any problem.

google fax myfaxMyFax: Despite being one of the “younger” companies, they have managed to put themselves on the top tier fax service providers.

They did so by allowing you to send documents in more than 170 different documents formats.

What is their best feature?

They have a fixed rate for international faxing to more than 40 countries.

What is their downside?

Limited fax storage, if you are planning to receive a massive amount of faxes, you should know that MyFax only allows you to storage 200 of them in your inbox.

google fax rapid faxRapidFax: This virtual fax service, allows you to send and receive 300 documents on fax each month for about $10 a month.

Every fax you receive will be sent straight to your emailing account in no time, so you can take care of business. You will also be able to see them on your account.

In addition, RapidFax does not charge you for setting up your account, and if you surpass the 300 documents limit, it will only cost you $0.08 for each page!

RapidFax doesn’t charge you a cent for setting up your account, and if you want to send additional pages, it will cost you $0.08 per page.

What is Fax To Email?

The term virtual fax or fax to emailgmail fax on a mac applies to a service that consists of sending and receiving your own faxes using different means, such as email, a website, or from some Microsoft Office tools such as OutLook.

The main difference with traditional faxing lies in the way you send and receive faces.

Now you do not need a physical connection line or a physical fax machine to send or receive your faxes.

The result is so that you can send faxes from anywhere, simply by having an internet connection and a device capable of opening documents such as pdf, word, etc.

How Do I Receive a Fax To My Email?

The process is pretty much the same as sending a fax from email.

fax to email

Once someone sends you a fax to your email account, your internet fax provider receives it, digitalizing it by transforming the content of the fax into a PDF and forwards it to your email account, just like any other email you ever received.

Simple enough right!?

How to send an email to a fax machine?

email to fax machine

Nowadays most people prefer sending emails than faxes, you might even feel like connecting a fax machine to send an occasional fax document it’s too much work.

Regardless, technology allows people to send and receive fax documents without the need of a faxing machine.

The best way to do so is by getting one of many online fax services. Those can convert your emails into fax documents, so they can be sent from your computer directly to someone’s fax machine.

There are many options out there when it comes to online fax services, our recommended choice is RingCentral, you should give it a try and get your FREE TRIAL to get an account with them.

Once you have your account up and running, you can just start composing emails as if they were fax documents.

Upon finishing your email, you won’t be sending it to an email account like you usually do. Instead, you will be sending it to a fax number.

Input the receiver’s fax number followed by @special-address from his service.

And it’s done! You just successfully sent an email to a fax machine.

Gmail Fax Number Advantages

This are some of many more advantages that having a Gmail Fax Number fax number features

  • Allows you to send and receive fax from Gmail.
  • Faster communications
  • Makes communications much more secure
  • Fax from smartphones and any mobile device (iOS, Windows, Android)
  • Works with Google Drive, Dropbox, and iCloud
  • Can hold signatures, making documents legally binding.
  • Keep track of your documents with easy storage access.
  • Save money, does not rely on a physical line or installations.
  • Free to use, with one of many fax services for a limited period of time.

Gmail Fax Additional Features.

When you fax via Gmail, you make use of all of the features to make online faxing easier and faster.

That’s the main reason Gmail Fax sets apart from other fax delivery methods, making digital the fastest and cheaper faxing method.

  • Mobile Faxing: Allows you to send or receive fax on the go! It is compatible with iOS devices (iPad, iPhone), Windows Phones / Tablets and of course, Android devices.
  • Cloud Storage: This is one of the game-changing Google Fax services features, enabling you to send a fax using cloud-based services such as Dropbox and Google Drive.
  • Electronic Signatures: You can add your digital signature to any document you want on any platform (PC/iOS/Mobile devices) to send, making it legally binding, this is especially good for big companies.
  • Multiple Recipients: Make big fax broadcasts instead of doing them one by one, you are able to send the same fax to multiple recipients at the same time.
  • Fax Scheduling: Set up a time and a date so you can automatically have your fax delivered.Once is received, you will receive a confirmation message, and if that’s not the case, you will receive an error message, with the detailed information (Very rare occasions).
  • Detailed Reports: Access your log fax from your Gmail account or Google Fax service provider dashboard and browse trough any fax you ever sent or received in no time.

Test Drive RingCentral and Fax Free for 30 Days!

by Matt Gerchow

RingCentral Services Provided by RingCentral, Inc.
1400 Fashion Island Blvd, 7th Floor
San Mateo, CA 94404 – USA

Google Seeking Patent for Electronic Tattoo

This post was last updated on March 19th, 2019 at 07:22 pm

googleGoogle is currently working on patenting a temporary electronic tattoo with Motorola that would be able to stick to the user’s throat. The patent, which was published last week, states that the tattoo would be able to communicate with smartphones, tablets, gaming devices, and various types of wearable technology such as Google Glass. It would work similar to a Bluetooth-style connection and would include a power source and microphone. Users would be able to communicate with their devices via voice commands without having to wear an earpiece or use the Google Glass headset.

Another possibility mentioned in the ten page patent document states that the temporary electronic tattoo could also be used as a lie detector. This would be done by including a galvanic skin response detector, which would able to detect the reactions of users. “Galvanic” is a term that is in reference to the way that some surfaces and skin are able to conduct electricity. Outside of these options, the document even mentions that possible uses could include making incoming and outgoing audio clearer, such as for use with a smartphone. Clearly, while there are many options available for the use of the technology, Google hasn’t chosen any option specifically prior to the patent filing.

Images attached to the patent filing depict the tattoo with a size similar to a postage stamp or a small band-aid. The documents also mention that in addition to being able to stick to the throat with the use of an adhesive, the tattoo could also be used on a collar or a band around the user’s neck. Although it remains unclear about how this upcoming temporary electronic tattoo will be used, there are already an array of possibilities that are being presented. As wearable technology such as Google Glass continue to evolve, there will be countless additional opportunities to make use of options such as the upcoming temporary electronic tattoo.

Google Tests Gmail Page Prompts Users to Sign Into Chrome

This post was last updated on May 18th, 2021 at 07:40 pm

chrome signin to gmail faxGoogle has recently started testing a “Sign in to Chrome” prompt that appears when users of Chrome sign into Gmail. Google has confirmed that this is a test for Gmail, but hasn’t provided any further details. A spokesperson for Google provided a statement claiming that the company is always experimenting with new features, but that they don’t have anything specific to share with the public currently.

It’s important to note that not everyone is seeing the new test prompt. In order for it to appear, users need to be using Chrome and must not be signed into the browser already. Even under these circumstances, the test prompt page for Gmail appears only once or twice per account since it is just an experiment.

Although Google isn’t doing anything wrong, people who are concerned about privacy may become concerned. Most internet users do not realize that they are providing Google with their local data when they click the option to “Sign in to Chrome.” Most people wouldn’t care, but there’s still the concern that they should be informed about what information they are providing to Google and how that information is being used. There are a lot of people who are now suggesting that Google should include an opt-in page to ensure that people are aware, even though this is just a test process.

While it is just a test page, it should be kept in mind that many of the options that Google has tested over the years have eventually been released and eventually gained the acceptance of its group of users. Even if people are mildly concerned about the current test page, it’s very likely that Google will release a final version ready for the public that may also acknowledge some of their fears about internet privacy.

No Negative Impact from Gmail Promotions Tab Update

This post was last updated on February 10th, 2021 at 03:29 pm

gmail-promotionsEarlier in the year, Google decided to run an overhaul on its Gmail service and create structure for how various types of emails are handled, such as promotional pitches, social media responses, and discussion group updates. The main inbox that Gmail users encounter during usage is reserved for their actual conversations with their contacts. There are also some ads that may look similar to emails, which are placed above the tabbed folders section. As the structure stands currently, any sort of email correspondence from companies that are promoting new services or deals will get sent straight to the “Promotions” tab.

However, there are some companies that are still trying to determine how the presence of the Promotions tab affects their marketing strategy. For companies that rely on email promotions, such as daily deal sites, it can be damaging because it means that users aren’t instantly seeing their promotional emails when they log into Gmail; they have to actually navigate to the Promotions tab in order have access to these deals. For other companies, it seems that the Promotions tab hasn’t negatively impacted their marketing strategies at all.

Companies such as Shutterfly, Expedia, and Constant Contact have said that they haven’t seen any noticeable changes in how Gmail’s Promotions tab affects the outcome of their marketing. Although Constant Contact did report that there were slight changes with the new Gmail update, the changes weren’t significant enough to drive them towards needing to change their marketing approach. It would seem that for most companies outside of the realm of ‘daily deals’ have not been negatively impacted by the new tabs, leaving many to wonder why experts had projected such poor results initially.